Media Relations Kayak develops goal-oriented media relations campaigns to deliver exceptional value to its clients. Each client receives individualized attention and a customized plan to help meet its specific needs. Services include, but are not limited to: Media contact list cultivation Media education on value proposition and strategy Material creation (press releases, product sheets, etc.) to support media relations efforts Relationship management with relevant media on clients' behalf Establishing virtual press room Media tour planning and support Product review program development Storyline development for media that allows for client opinions and input surrounding the issues Executive positioning as quotable industry leaders